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"83 billion +", Brand Value of Weichai Power Rises Again

2025.05.10

May 10, 2025 marks the ninth Brand Day in China. On that day, the 2025 China Brand Value Evaluation Information Release Conference was held in Deqing, Zhejiang Province. The brand value of Weichai Power reached 83.048 billion yuan, increasing by 14% year-on-year and maintaining growth for many consecutive years. The brand strength is 958, ranking second in the field of mechanical equipment manufacturing, demonstrating the brand leap of Chinese equipment manufacturing enterprises.

This event is hosted by the China Brand Building Promotion Association and the China Appraisal Society, and it is organized by the Brand Work Office of Xinhua News Agency, China Brand Magazine and other units. The "China Brand Value Evaluation Information Release" was launched in 2013 and is hailed by the industry as the "China Brand Value Golden List". It covers leading enterprises in numerous fields including manufacturing and is an important measure to promote the "Brand Power" strategy. Value assessment and information release follow international and national standards, adhering to the working principles of "science, fairness, openness and recognition", and have increasingly received extensive attention and recognition from society.

Brand leadership, new quality empowerment. The enhancement of brand value is an important manifestation of an enterprise's core competitiveness. For many years, Weichai Power has consistently adhered to an innovation and internationalization strategy, building the resilience of enterprise development with multi-dimensional internal driving forces, and making forward-looking and diversified layouts with technological strength to achieve high-quality development. The enterprise owns well-known domestic and foreign brands such as Weichai Power engines, Shaanxi Automobile Heavy trucks, FAST transmissions, HANDE axles, as well as German KION, American Dematic, and French Baudouin, building a global high-end brand matrix. It has achieved coordinated development and complementary advantages of domestic and foreign brands, continuously enhancing the brand cluster effect and brand influence, and shining a golden brand of China's equipment manufacturing industry. Highlight the international influence of the brand.

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R & D

20000 +
Global R & D personnel
5+10 
R & D institutions in five countries, ten regions

Engines

  • 5,000,000 units
  • 22-10000Ps
  • 200 million kilowatts
  • Application for all markets

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